In the past month, the world witnessed two headline-grabbing terrorist attacks. The first was a mass shooting at a historic black church in Charleston by a lone white male, killing 9. The second is a trio of simultaneous strikes in France, Tunisia and Kuwait, each perpetuated by one or two individuals, killing at least 54. The Charleston shooter claimed he was motivated by a desire to start a race war. The Islamic State (Daish) claimed responsibility for the attack in Tunisia, and have produced propaganda calling for terrorist attacks during Ramadan; the other two attacks may have a connection to the Tunisian strike too.
One attack generated lasting international controversy. The other has faded from social media. The latter was inspired by the world’s foremost threat to international security, whose ideology continues to inspire people to mass atrocities and whose religion is practised by over a billion people worldwide. The former was done by a mentally unbalanced individual who sought refuge in an ideology shunned by the world, even in its place of origin.
One would think the larger, deadlier attack would generate more controversy. Incredibly enough, this is not so.
The disparity is even more stunning when you look at the consequences of the attack.
The Charleston shooter generated a media firestorm concerning racism in America, with people calling for the removal of the Confederate Battle Jack. The controversy had people swarming in to defend or suppress freedom of speech, condemn the former Confederate States of America — an unrecognised country that lasted for all of four years — and tear down the Battle Jack, and creating memes expressing extreme disapproval of the flag and the South. On the political front, politicians and celebrities jumped all over themselves to push for even greater gun control measures, and to press the state government of South Carolina to take down the Battle Jack flying over the State House. Apple has removed every American Civil War game from its app store because these games have an image of the Battle Jack, while Amazon and Walmart have de-listed the flags of the Confederate States.
The latest attacks generated all of…nothing. No fiery speeches or articles about Arabic or Muslim prejudice. No calls for gun control — but then, the attacks took place in countries where guns are highly restricted or outright illegal. The flags of the Nation of Islam, Palestine, the Ottoman Empire, Morocco, Egypt, Pakistan, Oman, and other Islamic organisations and nations that supported the slave trade for centuries and international jihad for decades are still sold openly. Never mind that the majority of the slave trade from 8th to the 19th century has facilitated and institutionalised by black Muslim empires in Africa and the Middle East. Games that let the player take on the role as the ruler of Islamic states which supported slavery and conquest, such as the Civilization series, Age of Empires, Crusader Kings II, Europa Universalis III and IV, are still on the shelves. No calls to ban Islam or demolish mosques.
From a political perspective, it’s almost as if the second attack never happened. But then, the first attack is an acceptable target.
Politics and Narratives
These two examples are illustrative of a wider principle: that of the narrative. The ideologies of gun control, white guilt, hatred for the American South and other related ideas predominate in the Western-influenced world. When a terrorist attack happens to fall into the narrative generated by these ideas, the power brokers, politicians, influencers and supporters will hustle to dance on the future graves of the unburied dead to push their agenda. They’ve become so powerful that corporations will either bow to pressure or take pre-emptive moves to avoid offending them. The ideologues jumped on a tragedy and turned it into a political victory, as they have done for every controversial shooting and act of terror that they could twist to their ends. As long as pressure tactics and media saturation work in their favour, they will continue to press for their vision of a better world — not with guns or bombs, but with memes and words and peer pressure.
And if another tragedy occurs that does not fall into their narrative, don’t expect them to do any more than mouth words of condolences.
The deck is stacked in their favour. White on black slavery, proliferation of guns, racial tensions and conflict, these are all acceptable targets to the international media. It creates a narrative of conflict, which drives controversy and therefore eyeballs and advertising revenue. Inconvenient facts — the slave trade being driven by blacks and Muslim empires, the first gun control laws being aimed at blacks, the ties between the KKK and the Democrat Party, Islamist-inspired terrorists killing people and gaining more territory than any other cause since the 21st century — are swept under the carpet. The media will gladly support the ideologues as long as they see profit in doing so; left unchecked, they will dominate the politics of Western-influenced civilisation and turn a blind eye to such inconveniences as reality.
How Daish will Adapt
What really concerns me is what groups like Daish will do next. By now they must have noticed the relative lack of impact the triple attacks had versus the Charleston shootings, never mind that these attacks killed over six times the number of victims across a much larger area. They would adjust their strategies accordingly.
Conflict is no longer monolithic. It is not about Axis versus Allies, communism vs capitalism, it is a patchwork of violent nonstate actors and rogue regimes with shifting allegiances and alliances against literally everybody else. Case in point, America might support Saudi Arabia to guarantee the flow of Saudi oil, but members of the Saudi royal family supported al-Qaeda to attack the United States, and al-Qaeda’s successor, Daish, is now invading Saudi Arabia. In a chaotic and anarchic environment, VNSAs make their mark through propaganda of the deed, establishing legitimacy through conducting spectacular attacks that seize the attention of the world media.
Daish will learn that an attack that can be twisted to serve the narrative of gun control and white guilt will leave a far longer and lasting impression on the West than a mass terrorist attack in their name. Daish will know that their attacks won’t trigger these hot-button issues in Western minds, so they have to compete in three ways.
The first is to amplify their message. Killing over six times the number of victims isn’t enough to drown out the noise of a hot-button strike. In line with their virulent anti-Western brand of viciousness, Daish will likely develop novel ways to gruesomely kill large numbers of people, work with local partners or send infiltrators to access faraway targets, and go for symbolic and infrastructure targets — the former to amplify the brand, the latter to generate greater havoc.
The second is to choose timing. Daish will pay greater attention to the international news cycle. During Ramadan the world media will pay a little more attention to Muslim affairs, but they have learned that hot-button strike will trump this extra media attention. VNSAs have the advantage of choosing when and where to strike. Groups like Daish will step up attacks to coincide with events of major significance that tie into their brand (Prophet Muhammad’s birthday, anniversary of their self-proclaimed caliphate, etc.), or delay attacks to let other messages clear from the news cycle and social media networks.
The third is to exploit the news cycle by dominating the narrative before anyone else. The Charleston shooting generated so much controversy partially because the ideologues jumped all over the event and captured so much media attention, without even waiting for the bodies to cool. Daish and VNSAs will likely study this. In future attacks, I expect terrorists to start claiming responsibility once they have confirmation that the attack is complete, and for their sympathisers to start flooding the airwaves with propaganda and activism. They will use Western notions of freedom of speech against the West, claiming that their messages of hatred is protected speech.
These strategies are not even limited to Daish. Other groups, now and in the future, will do the same thing, to different degrees. Daish simply enjoys primacy of place since it has effectively replaced al-Qaeda as the world’s number one boogeyman for the time being. But at the local level, groups will use such tactics to dominate local political spheres, such as Boko Haram in Nigeria or the cartels in Mexico. Terrorism will become increasingly sophisticated, and will use the technology and norms of the West against it.
What can be done?
The first step is to not reward terrorism. Terrorists, be they lunatic mass shooters or rational VNSAs, want to generate publicity through their operations. Therefore, after every strike, the media should report the facts while giving the perpetrators no attention whatsoever beyond noting which group was responsible for the hit. At the level of the individual, people need to start tuning out when the ideologues crawl out of the woodwork, or else call them out for jumping the gun when the facts are not in yet. It means refusing to play by the rules of the 24/7 news cycle, and instead waiting for days or weeks, waiting until the facts come in.
The second is to pay attention to global trends. It says much about the world when a mentally unbalanced individual who kills nine people in the name of a dead country generated much more attention than a clear and present threat to the world that aims to overthrow the weak states of the Middle East. People need to understand the real problems they are facing, and prioritise their time, attention, energy and resources accordingly. Ideologues will want to paint their pet cause as THE pressing threat to civilisation: ignore them, and look at the real problems the world faces.
The third is to pay attention. It has never been easier for individuals to sow chaos and kill people en masse in the history of mankind. People can no longer count on intelligence services to reliably intercept terrorists before they strike, and the military and police can only respond to an attack in progress. People need to start looking out for lone wolves, terrorism indicators and other threats — and those so inclined need to step up and study the skills needed for a mass casualty event.
War has changed. It is no longer fought on battlefields with clearly-defined combatants. It will be fought on the Internet and in the printing presses, by soldiers and civilians, in streets and homes everywhere in the world. There are no longer non-combatants, just people who can fight back and people who cannot, and people who believe messages and people who do not.